Skift Take
A summer in Capri or Sicily? What drugery! As European spots burst at the seams in peak seasons, local residents are opting to escape as fast as they can.
Skift Global Forum returns to New York City on September 26-28, 2023. Discover this year’s event at the link below.
This past summer, Instagram feeds were plastered with videos of tourists in Italy. You'd see a video of the Trevi Fountain with just a few Italian models taking photos – then a more realistic video with swarms of sweaty tourists.
That reality could drive locals out of their country when looking for holidays near to home, said Greg O’Hara, founder and senior managing director of Certares, the private equity firm that owns Internova Travel Group and has a joint venture with American