Skift Take
Omer Acar runs some of the most old-school luxury hotel brands in the world, in Raffles and Orient Express, but looking ahead, he's thinking about how to move with the times. The answer: Services over goods.
Skift Global Forum returns to New York City on September 26-28, 2023. Discover this year’s event at the link below.
The current generation of high-spending hotel guests don't care about your thread counts, fruit baskets or pillow chocolates, says the CEO of one of Accor's most ornate hotel brands. Raffles boss Omer Acar states that repeat business in luxury hospitality is achieved through intangible, romantic metrics such as personalization, respect and appreciation of ones' time.
"I define luxury as time – the time that you don’t get to spend with your family or give yourself," said Acar at the Skift Global Forum 2023. "You can’t recreate that. So when it comes to hospitali